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How does Instant Noodles fashion
to meet different market niches?
Although cup noodle was modified
from the pack noodle, and is considered to be more convenient, the
original pack noodle is still in a high demand. Firstly the price is
much less than equivalent cup noodle, and it takes up less storage
space. Bowl noodle is very similar to cup noodle in design but the
container is much more akin to those one would use at home or in
restaurants. Some products even have a printed pattern on the bowl
that imitates the look of a traditional Japanese ceramic bowl. This
somehow lessens the feeling of an artificial product. Crumble noodle
is a read-to-eat product, although it can also serve with hot water,
it is crispy and mostly consumes as snack without water. However,
one may become thirsty after eating crumble noodle because of the
lack of water.
Factories that make instant noodles
can now be found not only in Japan and the U.S., but also in Europe,
Korea, China, Taiwan, Singapore, Thailand, Malaysia and Indonesia.
The instant noodles produced often reflect local preferences. Korean
ramen is highly spiced and often contains packets of black bean
sauce. China makes ramen in Szechuan flavors, and Thailand makes
very thin, delicate noodles with very hotly spiced packets. The
Japanese prefers seafood and mild spices. In the U.S. they are
usually available with meat and mushroom flavors, or mild spices
often referred to as “Oriental flavor”. In Hong Kong people seldom
stick to a particular flavor, they like to try new flavors and
tastes are likely to change in a short period of time. Therefore, in
order to satisfy the Hong Kong market, as many flavors and textures
should be offered as possible.
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